About the Book
You'll learn:
- How the stories decision-makers imagine affect verdicts as much as juror backgrounds and beliefs or the attorney's presentation in court.
- Which focus groups best reveal the range of stories listeners can build from your case.
- How to apply focus group results in negotiations, mediation, and trials.
- How to run voir dire more like focus groups and focus groups more like voir dire.
- How focus group deliberations are the least valuable part of the process.
- Why you do not want to ask focus group members which side in a case they like.
- Why you should think twice before ever gain asking a "why" question in voir dire or focus groups.
- How to take full advantage of the only four channels available to deliver any legal case.
- How to recognize, refine and use story elements like theme, position and sequence most memorably.
You'll come to see that the Facts Can't Speak for Themselves goes farther, wider, and deeper than just your cases. It applies not solely to judges and juries, but to the other "fact-finders" in our lives: our mates, children, parents, neighbors, partners, friends, enemies - everyone; and its message is too powerful to ignore. If we all do make up our own version of the story-at-hand to make decisions, then how long can we afford to stay at arm's length from the process?
For Consulting Services
Visit MetaSystems, Ltd. at www.eric-oliver.com